Turn your ideas into reality, using one simple philosophy.

Philosophy

Innovation is hard. Being creative and productive can mean you’re pulled by opposing forces. The Fewer Better Approach follows proven steps to take the spark of a great idea and build a business plan to validate, communicate and execute.

Latest articles

Looking for inspiration or help with building teams and turning your ideas into reality. Then read on!

Can Remote Working Ever Replace the Water Cooler Moment?

22nd December '23

Feeling Overwhelmed? Break It Down

Breaking down a new concept effectively is crucial for understanding and applying it, especially in complex subjects.

20th December '23

Clarify Your Vision

Whilst an idea is in your head it can remain very fluid. Clarifying your idea and vision is critical to moving forward.

20th December '23

A little about me...

A former CEO and founder with a successful exit, I bring three decades of experience spanning the games industry, healthcare and fintech. My passion lies in building meaningful solutions that delight, engage and empower their users.

From a garage start-up to a global health app with over 70 million downloads, I've built and led small start-up teams, and also large corporate innovation and development. My journey has been rooted in combining creative thinking with business strategy.

I’ve had the pleasure to work with many talented teams across the world, and been fortunate to learn what works and more importantly what doesn’t. This site aims to share these learnings.