Do Machines Have a Soul?
Buying products has never been easier - it can be done literally 24/7 with the tap of a button from your sofa. But is there an obligation for companies to provide better quality, repairable products that last for decades? And crucially, will we, the consumer, derive more pleasure and develop a relationship from owning products that last the test of time?
Will we derive more pleasure from owning products that wear in, rather than wear our?
The advent of e-commerce giants like Amazon and eBay have drastically transformed our shopping habits, providing unparalleled convenience and accessibility. The ability to place orders late at night epitomizes this transformation, catering to the modern consumer's desire for instant gratification and round-the-clock service. While this 24/7 accessibility undeniably offers convenience, it also raises questions about the impact on consumer behavior, the expectation for immediate fulfillment, and the sustainability of such instant access. It prompts reflection on our consumption habits, the value of mindfulness in purchasing decisions, and the broader implications for society and the economy.
Apple have recently swapped out their proprietary Lightning connector for the more generic USB-C cable, requested by the European Commission. On one hand this would see a large reduction in the need for single use chargers, but on the other hand, most people still replace their phones every 2 - 3 years.
Products designed to withstand the test of time, such as Dualit Toasters and Zippo lighters, serve as examples of resistance against the tide of built-in obsolescence. These products, repairable and designed for longevity, embody the spirit of quality, showcasing that it is indeed possible to create products that are both economically viable and ethically sound.
Putting aside the sustainable and ethical considerations for a moment - surely it’s just better to have products that last, that we don’t throw away at the end of the season. Products that last potentially a life time, can be repaired and are enjoyable to own.
The satisfaction derived from fixing and looking after a product, as opposed to discarding it or paying someone to repair it, is subjective and can vary from person to person. However, there are several aspects in which taking care of and repairing a product oneself can offer greater satisfaction:
Sense of Achievement:
Repairing a product can provide a strong sense of accomplishment. Completing a task, especially one that requires learning new skills or solving problems, can lead to a feeling of pride and achievement.
Strengthening Connection with the Product:
When you invest time and effort into fixing and maintaining a product, you are likely to develop a stronger emotional connection to it. This can transform the product from a mere tool or possession into something more meaningful and valued.
Contributing to Sustainability:
Choosing to repair and maintain a product contributes to a more sustainable way of living, as it helps reduce waste and the demand for new resources. Many people find satisfaction in knowing that their actions are contributing to a larger, positive environmental impact.
Cost Savings:
Repairing a product can often be more cost-effective than replacing it or paying for professional repair services. The satisfaction of saving money while also extending the life of a product can be a strong motivator for many individuals.
Learning and Skill Development:
The process of repairing and maintaining a product provides an opportunity to learn new skills and gain knowledge about how the product works. This learning experience can be rewarding in and of itself.
Mindfulness and Presence:
Engaging in repair and maintenance activities can also be a form of mindfulness, requiring focus and presence in the moment. This can lead to a sense of calm and satisfaction.
Fostering a DIY Culture:
Fixing products contributes to a do-it-yourself culture, encouraging self-reliance and the sharing of knowledge and skills. Being part of such a community can provide a sense of belonging and support.
Conclusion:
While fixing a product oneself can offer numerous benefits and a sense of satisfaction, it is important to acknowledge that not everyone has the time, tools, skills, or physical ability to repair all types of products. In some cases, professional repair services may be the most practical and efficient option.
However, it’s both rewarding and enjoyable to own and maintain the same product for years - and who knows, you can pass that product and mindset onto the next generation.
For further reading, try: "Zen and the Art of Motorcycle Maintenance" by Robert M. Pirsig.
